About Us


Vida - pronounced VEE-dah, is of Spanish origin and means 'life'.

We’re the proud owners of Vida & Co, having bought the company from its founders, Candice and Campbell, in May 2021. We all met in NICU when we had our first babies in March 2016: a close friendship developed as we watched their wonderful business grow over the intervening years. It is my aim to continue to bring you great quality merino ruffle headwraps.

Sewing has always been a part of my family life. My Nana knitted and sewed and my Mum is the same. At school I loved Home Economics (showing my age with that terminology!) but as ‘’an academic student’’, I was dissuaded from taking it at senior level. I’m now relishing the chance to be creative once more.

Vida & Co products are proudly handcrafted by me for you and the girls (of all ages) in your life. The ruffle headwraps are made entirely from Merino - luxuriously soft, breathable, and a natural temperature regulator. An exciting new development is the opportunity to use Sustainable Merino, home-grown, traceable and ethically sourced. The fabric comes in a range of lovely colours too.

I hope you enjoy browsing through our beautiful collection.

Ngā mihi

Jacqui x


Photo credit: Ruth Gilmour Photographer